In your hood
A magazine to support the local community
In Your Hood is a quarterly publication with a dedicated focus on promoting all things local. Each issue spotlights a specific neighborhood, delivering valuable information to a wider audience about local and small businesses, events, and other community activities, all designed to foster a sense of community. This approach holds numerous benefits, primarily by promoting sustainability and providing support to those in need.
Online Presence
To create an online presence, In your hood also provides an online subscription making it easier to access all around the world.
Flexible Identity
Part of this project was to create a flexible brand identity for this publication. The O's in the logo have been replaced with elements unique to New York City. With each new issue, you can expect a new illustration which makes it interactive and playful. The illustration is a striking, handmade red one which creates contrast and adds to the brands aesthetic.
